Facebook Christmas Animation

Illustration | Data Visualisation | Storyboarding

Facebook commissioned an animated explainer to help brands understand when to reach consumers during the weeks leading up to Christmas.

I developed the storyboard around a festive timeline, identifying key shopping moments and using consumer-behaviour data to show how purchasing patterns changed throughout the season. Characters, illustration and data visualisation were combined to turn the research into a clear and engaging narrative.

I worked with animator Hayley Akins, who brought the final storyboard and visual concept to life through animation.